LATICRETE Conversations

How to Use Social Media to Differentiate Your Business

Posted 05/04/2022 by Sharon La Riviere

To make an impact on your customers and reach new ones you must adapt your marketing strategies and learn new skills. According to Hubspot, companies targeting consumers will focus communications on social media first, then email, websites and blogs. Because social media is constantly changing and evolving, to help differentiate yourself from your competitors you should focus on what you can do on social media and do it well!


Creating Effective and Engaging Social Content

Posted 04/01/2022 by Sharon La Riviere

When you think about the content you share on your social media page, whether it be words, imagery or video, the first thing you should think about is, will this be engaging to your existing and potential customers? Content should evoke an emotional response or an action, such as a like, comment or share. When this happens, it helps you know that what you are posting adds value and is of interest. 


Why should we be concerned with the pH of cleaners for natural stone?

Posted 10/19/2021 by Sharon La Riviere

Knowing the pH level of cleaners for natural stone will allow you to know if it will strip the sealers or etch the stone. 


What is the difference between positive and negative hydrostatic pressure?

Posted 10/05/2021 by Sharon La Riviere

Learn the differences between positive and negative hydrostatic pressure and what products you can use. 


4 Tips for a Successful Tile Floor Installation

Posted 08/31/2021 by Sharon La Riviere

Laying tile can be an easy process in itself, but doing it well and producing quality flooring that lasts for years to come can be more challenging. Learn 4 tips for a successful tile floor installation.


Remodeling Advice for Your Garage This Summer

Posted 08/26/2021 by Sharon La Riviere

Remodeling a garage is one of the most exciting yet time-intensive projects someone can take on. With summer here and most of us paying more attention to the exterior of our homes, garages have become a hot topic again. Guest blogger, Todd Gillman, Content Director for Innovative Building Materials shares 7 options to transform your space. 


Three Tips to Successfully Install Tile in Outdoor Living Spaces

Posted 08/16/2021 by Sharon La Riviere

Since the beginning of the COVID-19 pandemic, outdoor living space trends remain on the rise as many homeowners who were sheltering in place developed a renewed interest in their backyard spaces to get year-round usage from their outdoor areas.


Three Tips To Control Moisture in Basement Tile Installations

Posted 08/06/2021 by Sharon La Riviere

In North America alone, it has been estimated that the cost of floor covering failures due to excessive moisture vapor emission from concrete floor slabs exceeds $1 billion per year. Learn how to prevent this from happening! 


Tips to Get the Right Consistency When Using PERMACOLOR® Select Grout

Posted 07/29/2021 by Sharon La Riviere

Learn some easy tips from guest blogger, Jeremy Von Ruden of LATICRETE Sales, to make sure PERMACOLOR® Select grout is the proper consistency for use on your project. 


Car Enthusiast Gets Custom “Carrara Marble” SPARTACOTE® Garage Floor

Posted 07/27/2021 by Sharon La Riviere

Evan Beckerman (aka Throtl), a car enthusiast and business owner wanted his personal garage floor to look like Carrara Marble. Ask and you shall receive! The LATICRETE team partnered up with local flooring expert, Orion DCP Inc. in California, USA, for this custom garage floor transformation using a variety of SPARTACOTE® products. 

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