LATICRETE Conversations

To make an impact on your customers and reach new ones you must adapt your marketing strategies and learn new skills. According to Hubspot, companies targeting consumers will focus communications on social media first, then email, websites and blogs. Because social media is constantly changing and evolving, to help differentiate yourself from your competitors you should focus on what you can do on social media and do it well!

When you think about the content you share on your social media page, whether it be words, imagery or video, the first thing you should think about is, will this be engaging to your existing and potential customers? Content should evoke an emotional response or an action, such as a like, comment or share. When this happens, it helps you know that what you are posting adds value and is of interest. 

Knowing the pH level of cleaners for natural stone will allow you to know if it will strip the sealers or etch the stone. 

Learn the differences between positive and negative hydrostatic pressure and what products you can use. 

Laying tile can be an easy process in itself, but doing it well and producing quality flooring that lasts for years to come can be more challenging. Learn 4 tips for a successful tile floor installation.

Remodeling a garage is one of the most exciting yet time-intensive projects someone can take on. With summer here and most of us paying more attention to the exterior of our homes, garages have become a hot topic again. Guest blogger, Todd Gillman, Content Director for Innovative Building Materials shares 7 options to transform your space. 

Since the beginning of the COVID-19 pandemic, outdoor living space trends remain on the rise as many homeowners who were sheltering in place developed a renewed interest in their backyard spaces to get year-round usage from their outdoor areas.

In North America alone, it has been estimated that the cost of floor covering failures due to excessive moisture vapor emission from concrete floor slabs exceeds $1 billion per year. Learn how to prevent this from happening! 

Learn some easy tips from guest blogger, Jeremy Von Ruden of LATICRETE Sales, to make sure PERMACOLOR® Select grout is the proper consistency for use on your project. 

Evan Beckerman (aka Throtl), a car enthusiast and business owner wanted his personal garage floor to look like Carrara Marble. Ask and you shall receive! The LATICRETE team partnered up with local flooring expert, Orion DCP Inc. in California, USA, for this custom garage floor transformation using a variety of SPARTACOTE® products.