LATICRETE Conversations

Customer Appreciation Tour Podcast with 3rd Generation Distributor Kyle Bruns | LATICRETE Conversations

Posted 08/12/2020 by Sharon La Riviere

Kyle Bruns, Branch Manager of DeSoto Sales, Inc. in Sacramento, California

Kyle Bruns, North Highlands, CA Branch Manager at Desoto Sales, Inc. 

During our Customer Appreciation Tour of parts of the Western United States, Ron Nash, Sr. Vice President of Sales & Marketing North America had a chance to meet up with Kyle Bruns, Branch Manager of DeSoto Sales, Inc. in Sacramento, California. They’re a newer Distributor of both LATICRETE Tile & Stone Installation and SPARTACOTE™ resinous flooring products. 

In this podcast they talk about:

  • Kyle’s roots and how he ended up where his is today as a 3rd generation Distributor
  • What’s been happening over the last few months with COVID-19 
  • The reason they got into the resinous flooring and epoxy floor coating business
  • Hopes and plans for the future 
  • Importance of selling American-Made products like LATICRETE
  • The story of LATICRETE and how our founder, Henry M. Rothberg invented thinset (click here to read more of the story)

American flag made out of SPARTACOTE resinous flooring products from LATICRETE hanging over the office door at Desoto Sales, Inc. in North Highlands, California

American flag made out of SPARTACOTE™ resinous flooring products hanging over the office door at Desoto Sales Inc. in North Highlands, California

Interview Highlights: 
“We never shut down. We became a resource for our customers they could rely on.” – Kyle Bruns

Ron Nash asks, “What was interesting to you about LATICRETE to stock our products?” Kyle said, “Two years ago we were investigating polished concrete after we saw the market shift from carpet, vinyl and VCT. We realized the expansiveness of polished concrete and epoxy coatings. When we looked at the marketplace we saw that LATICRETE was a reliable and offered a quality product line over other players in the market. When we came to market with LATICRETE we instantly had a recognizable buy in of quality product that we could sell on name as we got our feet under the product.” - Kyle Bruns

>> Listen to the podcast >>

About Desoto Sales, Inc.
Desoto Sales, Inc. has been in business over 40 years and has 24 locations throughout California, Arizona and Nevada. If you’re in the area, visit them! P.s. our friend Kyle is out of the North Highlands location. 

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