LATICRETE Conversations

Customer Appreciation Tour Podcast with Fresno CA Customers | LATICRETE Conversations

Posted 08/13/2020 by Sharon La Riviere

Ron Nash, Sr. Vice President of Sales & Marketing North America and John Decena, LATICRETE Sales Rep

Ron Nash, Sr. Vice President of Sales & Marketing North America and John Decena, LATICRETE Sales Rep for CA and Northern NV

 

During a customer lunch held during our Customer Appreciation Tour throughout Western United States, Ron Nash, Sr. Vice President of Sales & Marketing North America and John Decena, local LATICRETE Sales Rep chats with:

  • Will Diebert, Tile Contractor & Resinous Flooring Contractor at Diebert Tile in Fresno, CA 
  • Joe Renteria, Owner and Partner at Builders Flooring in Clovis, CA
  • Jennifer Sihavong, Design Consultant at Builders Flooring

Ron Nash, Sr. Vice President of Sales & Marketing North America with Joe Renteria and Will Diebert

Left to Right: Ron Nash, Sr. Vice President of Sales & Marketing North America, Joe Renteria, Owner of Builders Flooring and Will Diebert of Diebert Tile

The group talks about: 

  • Stories of the family feel they get from LATICRETE and our employees 
  • What’s happening and how it’s affected business during COVID-19
    - Quality of clients are increasing 
    - Contractors are picking up scheduling efficiencies 
    - Home buying and renovations have increased
  • New types of business being added for future expansion (for example resinous floor coatings)
  • Teamwork among businesses in the “Valley”
  • What the future looks like
  • The importance of safety on the job

Interview Highlights:
“We appreciate you guys and the work that you do in the field that helps put shoes on our kids feet.” – Ron Nash

“I am their spirit warrior through the design process.” – Jennifer Sihavong

“I played sports my whole life and I was always the shortest kid on the team. I was always the person that they said, ‘you can’t do that, you’re too small.’ My mentality was, I’m not listening to that! Let me show you that I can. And I did!” – Joe Renteria


>> Listen to the podcast >>

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