Customer Appreciation Tour Podcast with Petra Tile | LATICRETE Conversations
Sophia and Nick Petra of Petra Tile in St. George, Utah
Ron Nash, Sr. Vice President of Sales & Marketing North America and Jeff Bonkiewicz, Channel Manager, sit down to dinner with Nick and Sophia Petra with Petra Tile in St. George, Utah. As a 2nd generation tiler and father of 6 girls, Nick started his business right after high school.
Listen to the podcast to hear:
- His “roots and shoots” and how he got started in the business
- The market in small town St. George
- The importance of relationships
- How he uses “social proof” to sell jobs
- What Nick’s succession plan is for the future
Interview Highlights:
“Participating in social media platforms makes me want to get even better. We all bring each other to a higher level. The homeowners are also watching Pinterest and Instagram, so they expect to have something really nice.” – Nick Petra
“Social media is pushing people to be better.” – Ron Nash
“My older three girls (18-year old Shay, 16-year old Jackie and 13-year old Audrey) know how to waterproof floors and carry tile.” – Nick Petra