New Products

2024 - Launch Window 1

Check out our newest product additions, shipping February 19, 2024. 

New matte black drain finishes. Uncoupling membranes in new-and-improved configuration. A single versatile primer product.

Strategically expanding our product offering to support you!

Read more below or click here to learn more from Spencer Maheu, Director of Product Management.

This New Products Portal is a central location that will hold all the important documents associated with our New Product Launch Windows.

HYDRO BAN black drain cover

HYDRO BAN® Matte Black Drain Grates

Experience the allure of matte black drains for a bold, modern finish. Enhance your shower projects with the durability and style of these beautiful new grates, available for both bonding flange and linear drains.

This new finish will be promoted with our recently launched Profiles & Trims, which also offers matte black finishes, enabling a completely color-coordinated, warrantied system for your next shower installation project.

STRATA_MAT floor underlayment

STRATA_MAT™ 54 ft² Roll

The latest addition to the STRATA_MAT line is a convenient 54 ft2 roll, designed specifically to meet the demands of smaller residential spaces.

This new roll size combines the user-friendly handling of sheets with the seamless installation advantages of rolls. Displayed attractively in a 6-piece floor merchandiser at point of sale, these rolls are perfect for showrooms, making it easy to promote awareness.

Sell Sheet (English/Español) Sell Sheet (français) View Product 


Primer Plus floor primer

Primer Plus

Simplify the product selection process and reduce inventory with one versatile primer.

We now offer Primer Plus in place of NXT® Primer, SUPERCAP® Primer Plus, and FRACTURE BAN® Primer. This premium multi-purpose primer is designed to increase bond strength and maximize the performance of self-leveling underlayments and crack isolation peel and stick membranes on multiple interior substrates. It's a high-performing concentrate formulated with nanoparticles to penetrate deep into substrates to prevent the absorption of moisture while delivering superior adhesion to ensure a long-lasting application. Add peace of mind to your installation and ensure it's 100% adhered.



Download the 2024 Launch Window 1 Product Overview Brochure  

Have questions on products? Reach out to your local LATICRETE Sales Rep or contact us >

Ready to buy? Find a distributor

Did you miss the communications for previous product launches? If so, click below. 

July 2023 > 

February 2023 >

July 2022 > 

January 2022 > 

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